Start Safe: Water Safety
CLIENT: Safe Kids Worldwide
OBJECTIVE: Educate high-risk kids and parents about water safety
TARGET AUDIENCE: Hispanic and African-American communities
YMI PROGRAM:
Engages children through play-based learning activities, storybooks, stickers, an online game, and an animated video. Involves parents through on-site meetings, an online game, and a bilingual mini-magazine. Mobilizes safety educators by email with an online video and downloadable program resources.