ACHIEVING YOUR OBJECTIVES
YMI’s educational outreach programs are customized to meet each client’s individual needs and objectives. Marketers choose YMI to:
- Introduce a new product
- Launch a sales promotion
- Build brand awareness and increased brand loyalty
- Generate store traffic
- Increase viewership
- Create public awareness
At YMI, we work in partnership with our clients, providing the in-school marketing expertise to achieve your goals.
- We begin every project by meeting with key personnel to define your advertising, marketing, promotional, and communications objectives.
- We help you define your target audience by demographic profile and identify the educators who can deliver that audience.
- We evaluate the educational needs of these educators to find learning opportunities that dovetail with your objectives.
- We develop an integrated strategic outreach campaign that engages your target audience and achieves your objectives through a dynamic learning experience.
YMI conducts in-depth follow-up research for every outreach campaign. Clients receive a feedback report that measures usage and provides verbatim educator response to the program. YMI also conducts a detailed follow-up survey for every program, and presents the results in a formal report. And we provide ongoing analytics for digital programs, tracking visitors, page views, downloads, and email response.
YMI PROGRAMS DELIVER RESULTS!
- 96% of teachers rate the educational quality of YMI programs excellent to very good.
- 93% of teachers rate the student appeal of YMI programs excellent to very good.
- 86% of teachers use YMI outreach programs within 3 weeks of delivery.