Combining YouTube videos, podcasts, web games, and downloadable brochures, the See What Could Be microsite provides ACUVUE with a platform for media integration. YMI creates a dedicated microsite for every outreach campaign to help teachers bring digital resources into the classroom. Hosted at our educator website, these microsites also expand reach for our clients by making their programs available to the thousands of teachers who visit ymiclassroom.com each month.
OBJECTIVE: Integrate ACUVUE online media and marketing materials into an educational outreach program
TARGET AUDIENCE: Middle school and high school students and their parents